International recognition of quality, the OIV (International Organisation of Vine and Wine) will be sponsoring the competition.
Positioning your wines within the FOODSERVICE channel. The competition will be held within the context of HIP 2022 (www.expohip.com), the most important fair for the HORECA (Foodservice) channel in Spain, attended annually by thousands of purchase decision-makers and managers.
Ensuring visibility among purchase decision-makers from the FOODSERVICE channel. Exhibition surface area at HORECA Wine & Spirits, where the Competition’s winners will be displayed.
The magnum bottle-size is the one that preserves wine better and also the one with which the great fine wines achieve their best outcome. Additionally, this bottle-format is synonymous with celebrating special occasions. Restaurants —used to celebrating special moments and in which this bottle-size is used the most— need to be a meeting point more than ever. A Magnum-size wine is in itself a marketing action both for wineries and restaurants.
That is why the aim of this competition is to highlight the quality of wine in this format and its advantages, emphasizing the best wine elaborations, for which wineries reserve this bottle size. A Magnum bottle is a product with which an added value is brought to businesses from the FOODSERVICE channel.
The International Magnum Wine Competition is the only competition worldwide devoted to emphasizing the quality of wines kept in bottles with a capacity of 1.5 litres. In each and every competition, wine references from Spain, France, Italy, Hungary or Portugal, among other locations, take part in. The wines will be tasted by an international jury composed of prominent experts from the sector.
Furthermore, this wine competition is endorsed by the OIV (International Organisation of Vine and Wine) that ensures scores’ reliability, jurors’ professional skill and the quality of results.
International Magnum Wine Competition within the framework of HORECA WINE & SPIRITS - HIP 2022
HIP (HORECA Professional Expo) is the most important Spanish event for HORECA (hotels, restaurants & catering) channel, it will be held in Madrid from 7th to 9th March, and is the ideal moment to hold the International Magnum Wine Competition. Moreover, this year, HIP will launch a new area devoted to the world of wines and spirits: HORECA Wine & Spirits, co-organized by the company Enopassion.
This new area will be a meeting point for professionals. HIP hosts 25,000 professional visitors each and every year, including purchase decision-makers and key operators from the FOODSERVICE channel; and they will all find the most suitable products to add value to their businesses via wines and spirits. This is an ideal occasion in order to make known the best wines bottled in a Magnum format and to boost its qualities and use as a distinctive offer.
During the competition, as well as after it has ended, several activities will be carried out, giving the HORECA channel the opportunity of getting to know the benefits of this bottle-size, as well as wine elaborations of the highest quality.
Activities of the International Magnum Wine Competition:
The competition will take place on the days prior to HIP with an international jury composed of approximately 20 people, who are mainly Europeans, among whom: sommeliers, distributors, buyers, prescribers and journalists.
Exhibition surface area within HORECA Wine & Spirits in order to promote the Magnum format in the catering and hospitality industries, and also with the presence of the winners and other participants.
